North Adapt LTD · Last updated 9 October 2026
Privacy
This page covers North Adapt as a company and our website, northadapt.com. Each of our apps and games has its own privacy notice, linked below. For US state privacy rights and choices, see Your privacy choices. Our terms and cookie policy are separate pages, and everything is listed on our legal page.
This notice explains what personal data we collect when you use our website or contact us, why we collect it, and your rights. It is written to meet the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
North Adapt LTD (“North Adapt”, “we”, “us”) is the controller of your personal data. We are a company registered in England and Wales. For anything about privacy, email privacy@northadapt.com.
Our apps and games
Our apps and games don’t send personal data to us. Your progress is kept on your iPhone and, if iCloud is turned on, in your own iCloud account. We don’t have access to it. Some of our games show ads, and in those games our advertising partners collect data from your device. Each game’s privacy notice explains exactly what applies:
Notices for our upcoming apps and games will be published here when they launch.
What we collect
| Data | Why we use it | Lawful basis |
|---|---|---|
| Support messages: your email, iPhone model, iOS version and what you tell us | To answer your question or fix the problem you report | Legitimate interests (helping players) |
| Job applications: your CV, portfolio and contact details | To consider you for roles at North Adapt | Legitimate interests and steps before entering a contract |
| Website technical data: IP address, browser type and pages requested | Recorded by our hosting provider, Cloudflare, to deliver the site and protect it from abuse | Legitimate interests (security) |
| Website visit statistics: pages viewed, referring website, browser type and country | To understand which pages are useful, using Cloudflare Web Analytics. It works without cookies and doesn’t identify or profile you. | Legitimate interests (improving our website) |
What we don’t do
- We don’t sell or rent personal data.
- We don’t use cookies or cross-site tracking on this website. See our cookie policy.
- We don’t make decisions about you based solely on automated processing that have legal or similarly significant effects.
Who we share data with
- Service providers who process data for us under contract, such as Cloudflare (website hosting and visit statistics) and our email and support inbox providers. They may only use the data to provide their service to us.
- Professional advisers, such as lawyers and accountants, when we need their help.
- Authorities such as the police or a regulator, when the law requires us to.
- A buyer or investor, if North Adapt is sold or restructured. They would have to protect your data in the same way.
Some of our service providers store data outside the UK. When they do, we make sure it is protected by a UK adequacy decision or by the UK International Data Transfer Agreement or Addendum.
How long we keep data
- Support messages: 2 years after the conversation ends, so we can spot recurring problems.
- Job applications: 12 months, unless you ask us to delete them sooner.
- Hosting logs: up to 30 days.
We may keep some records longer where the law requires it, for example for tax.
Keeping data safe
We protect personal data with encryption in transit, access limited to staff who need it, and regular review of our providers’ security. If a breach affects you and puts your rights at high risk, we will tell you and the ICO as the law requires.
Your rights
Under UK data protection law you have the right to ask for a copy of your personal data, have it corrected or deleted, restrict or object to how we use it, receive it in a portable format, and withdraw consent where we rely on it. To use any of these rights, email privacy@northadapt.com. We will reply within one month, and it is free.
Complaints
If you have a concern, please contact us first at privacy@northadapt.com and we will try to put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Changes and contact
We will update this page when our practices change and show the new date at the top. For questions about privacy, email privacy@northadapt.com. For anything else, email support@northadapt.com or use the form on our support page.